Who is Helen?

Who is Helen?

    Who is Helen?

Helen’s Cycles has serving the Los Angeles area since 1936.  It was not always called Helen’s Cycles.  The store began as a small repair shop in Venice Beach, California owned by Helen Throckmorton and her mechanic husband, Ted, who was also a mechanic for billionaire Howard Hughes.  The Aviator had given Ted an ultimatum about his moonlighting as a bike mechanic.  So they decided to call it Helen’s Cycles and put the business in her name.  Helen’s Cycles has only passed through three other owners since 1936.

Helen’s has a very long history in Los Angeles.  Since its inception, the headquarters has only moved twice, with the current HQ location being in Santa Monica since the 1960s. In the last thirty years, Helen's Cycles has expanded throughout greater Los Angeles: from Santa Monica to Westwood, Marina del Rey, and Manhattan Beach. Since purchasing I. Martin Bicycles, Helen's Cycles also has a presence in the mid-city area.

Helen’s Cycles is proud to offer the best service and staff in bike retail today. We are also honored to be among the first shops trusted by the world's leading manufacturers to showcase new products and innovations.

Our Mission

We enrich lives through our passion for cycling. We have been taking good care of people and their bikes since 1936.

Our Values

Integrity

Commitment

Hard work

Stewardship

Service